Duration: 8 weeks, 56 hours
Project will be written after course completion
Product Marketing is essential for creating competitive advantage, effectively matching products with buyers and forging great customer engagements. This course will help participants position their products and increase the awareness of the value of their products in the right markets. In addition, participants will master how to effectively position the discipline of Product Marketing in the organization by binding priorities to the organization’s business objectives.
Participants will be armed with a go-to-market framework that drives high performance in the market. Specific emphasis will be placed on forming compelling value propositions for well-defined markets, driving lead generation tactics in pursuit of goals and ensuring the organization is enthused and empowered to deliver strategic objectives.
Participants will explore domains, such as:
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